From the outset of the investigative process that resulted in the creation of the Downtown Hayward CBD, property owners and local stakeholders alike have expressed their simmering dissatisfaction with downtown’s poor public image and generally undesirable press profile. Results from a survey of property owners in 2015 showed that owners believed the image of Downtown Hayward was perhaps its weakest asset, signifying that in the absence of a unified, cohesive marketing strategy, downtown owners and stakeholders risked being negatively affected by public misconception or undesirable media coverage.
Consequently, one of the foremost functions of the newly created Downtown Hayward CBD is to serve as a vehicle for funding such image enhancement projects and brand rehabilitation campaigns. Part of rehabilitating Downtown Hayward public image starts with providing daily sidewalk services and maintaining the presentation of our downtown district throughout. However, the other just as crucial part of that effort resides in elevating the stories, news and developments that give form, content and character to the Downtown Hayward community, distinguishing it from its neighboring cities while also celebrating its history and culture.
To this end, the DHIA currently contracts with Olive Creative Strategies to provide press relations & social media services for our downtown district and organization. If you or someone you know operates a business in Downtown Hayward and are interested in collaborating with our social media channels, please contact downtownhayward@gmail.com for more info on how to get involved!